Description: A 36-page annual report that turns a year of maternal and child health work into a clear, visual story.

About

For Mom and Baby Foundation is a nonprofit founded in 2021 in Cameroon’s South West Region. It works to reduce preventable deaths of mothers and babies, especially in the conflict-affected North West and South West regions. Its work covers four areas: community engagement, health provider training, research and policy advocacy.

What we did
We designed the full 2025 Annual Report: the cover, contents page, section openers, infographics, charts and tables, success story pages and back cover. We delivered a print-ready file.

Our approach
We started with the reader. Donors, partners and health officials are busy, so the report needed to show the year’s impact quickly. We built a clear visual hierarchy, with big numbers, short headings and simple icons that lead the eye to what matters most.

We turned data into visuals. The “2025 at a glance” pages show the key results as large figures and icons. The outreach numbers and progress against targets sit in clean charts and tables that are easy to scan.

We gave the report a strong structure. A navy and pink section opener with a full-page photo starts each chapter, so the reader always knows where they are.

We kept people at the centre. Photos from real outreaches and four success stories sit next to the numbers, so the report feels human, not just statistical.

We stayed true to the brand. The foundation’s navy, pink and logo run through every page, so the report feels like one complete piece.