About TCA: Tech Culture Africa is dedicated to uncovering Africa’s untold stories and celebrating the continent’s cultural richness, vibrant lifestyles, and innovative spirit. They spotlight thriving businesses, startups, and the ways technology is reshaping everyday life. Their team of experienced writers from across Africa brings authentic perspectives, offering a 360° view of the continent’s culture, history, struggles, and triumphs. Beyond storytelling, they educate readers on trends worth following, ensuring curiosity is always inspired and every story reflects the heroes and experiences that define Africa today.
Objectives: Bitter Kola Studio crafted Tech Culture Africa’s brand identity to celebrate the continent’s innovation, culture, and stories. The logo combines the TCA acronym with the African map, symbolizing connection, authenticity, and pride in Africa’s rich heritage. This design reflects TCA’s mission to spotlight thriving businesses, technology, and culture while presenting a bold, modern, and recognizable identity across all platforms.
Bitter Kola studio Brand identity strategy for Tech Culture Africa, Logo Design: TCA + the African Map
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