About Strategies!: Founded in Cameroon in 1995, STRATEGIES! is a leadership and strategy consulting firm with 30 years of experience in leadership development, strategic consulting, organizational development, and facilitation. They support businesses, development organizations, and public institutions worldwide. Headquartered in Cameroon with a branch in the United States, their team of African consultants delivers services across Africa, Europe, and the US, combining local expertise with global reach.

Objectives: Bitter Kola Studio crafted a brand identity for STRATEGIES! that highlights its legacy of leadership and strategic excellence. The logo was designed with multiple variations to ensure versatility and adaptability across different platforms, maintaining a consistent and professional image while reflecting the firm’s global reach and trusted presence in leadership and management

Bitter Kola studio Brand identity strategy for Strategies!, Logo Design: To ensure versatility and adaptability across various applications, we utilize several logo variations. These variations allow us to maintain consistency while accommodating different contexts and media.

Colour palettes: 

– Sky Blue is replaced with Blue: #000066 (Trust, Empowerment, Digital Inclusion)

– White: #FFFFFF (Openness, Readability)

– Black is replaced with a darker grey/black: #1E1E1E (Professionalism, Accessibility)

– Grey: #7C838B (Balance, Neutrality)

These colors work together to convey a sense of trust, empowerment, and digital inclusion, while also representing professionalism, accessibility, and openness. The blue tone is deep and rich, the white provides clarity, the dark grey/black adds sophistication, and the grey balances the palette.

Pattern: We developed a seamless pattern by merging the 

“S” in the logo with its mirrored version, resulting 

in a design that perfectly complements the 

brand’s established visuals