About the Brand
Becoming a Founder is more than just a podcast—it’s a movement. Built for dreamers, doers, and disruptors, it celebrates the real, unfiltered journey of entrepreneurship. The brand was created to inspire and equip aspiring founders with the mindset, motivation, and tools they need to build something meaningful.
Through every episode, event, and branded touchpoint, Becoming a Founder creates a space where raw stories, practical wisdom, and purpose-driven ambition meet. From the podcast’s storytelling tone to the clean, minimalist visual identity, every detail reinforces the message: every great founder started with a blank page.
Objective
Our goal was to design a bold yet approachable identity that reflects authenticity, growth, and ambition. The branding needed to feel modern and motivational while appealing to a wide audience of emerging entrepreneurs.
The project extended beyond podcast visuals into tangible brand experiences such as notebooks, event materials, and digital content—creating a consistent ecosystem that embodies the spirit of starting, building, and thriving.
Typography
To communicate clarity and confidence, we used:
- Bebas Neue (Header Typeface)
Bebas Neue is a bold, all-caps sans-serif typeface known for its clean lines, strong presence, and timeless style. It conveys authority, modernity, and impact—making it perfect for headlines, titles, and key statements that need to stand out. Its geometric precision and uppercase design add a powerful sense of professionalism and visual structure to our communications.
- Plus Jakarta Sans (Body Typeface)
Plus Jakarta Sans is a contemporary and versatile sans-serif font that brings warmth and readability to our brand’s voice. Designed for digital clarity and smooth user experience, it’s ideal for paragraphs, captions, and supporting content. Its rounded yet structured design balances the boldness of Bebas Neue, ensuring a harmonious and inviting reading experience across all brand platforms.
This combination strikes a perfect balance between motivation and professionalism—ideal for an entrepreneurial audience.
Color Palette
The color system blends warmth, contrast, and growth:
- Sand Beige (#f5f5dc) – Represents openness and the blank canvas of new beginnings.
- Jet Black (#231f20) – Symbolizes strength, sophistication, and resilience.
- Forest Green (#228b22) – Evokes growth, renewal, and the organic evolution of every founder’s journey.
Together, these hues create a grounded yet aspirational tone that visually aligns with the brand’s mission.
